4 Ways to Make Online Marketing Reporting More Productive

Reporting is an essential part of marketing. Effective reports let you analyse how each element of your marketing program is performing. One of the most powerful things about the digital age is the sheer amount and depth of information available, allowing you to drill down into the meaningful relationship between your efforts and the outcomes.

What segments of your audience respond to different types of campaigns? Which style of headline grabs your customer’s attention? What images result in higher click through? Do people prefer static or animated display banners? Where marketing outcomes used to be based…..

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